We are proud to announce the successful rollout of EFES across all non-franchised Comptoir Libanais restaurants in the UK. This nationwide listing introduces one of the Mediterranean’s most iconic lagers into 17 high-quality dining locations, including sites in London, Manchester, Birmingham, Bath, Oxford and Exeter.
As consumer demand for premium alcohol continues to grow, the on-trade environment plays a critical role in shaping brand discovery and loyalty. By partnering with Comptoir Libanais—renowned for its vibrant Middle Eastern and North African cuisine—we are creating a natural home for EFES, a crisp and refreshing Mediterranean lager with a 5% ABV.
This collaboration reflects a shared commitment to authenticity, quality, and cultural connection. EFES complements the bold, flavour-driven dishes on the menu, enhancing the overall dining experience while reinforcing its position as a globally recognised premium beer.
Sunrise Beverages operates as an independent beverage portfolio, dedicated to nurturing distinctive brands and helping them thrive in competitive markets. While EFES brings international heritage, our wider portfolio includes a strong focus on UK breweries and small brand breweries, ensuring that innovation and craftsmanship remain at the forefront of what we do.
By securing listings in respected hospitality groups like Comptoir Libanais, we create meaningful opportunities for both global and local brands to connect with consumers in premium settings.
This latest rollout is more than a distribution milestone—it represents our broader strategy to support independent growth, elevate premium alcohol offerings, and strengthen the visibility of both established and emerging breweries across the UK.
At Sunrise Beverages, we believe the future of the industry lies in balancing global expertise with independent spirit. Through partnerships like this, we continue to build a diverse, high-quality portfolio that meets the evolving tastes of today’s consumers.
